IMO PODCAST &

HIGHER GROUND

contributions
CREATIVE DIRECTION + DESIGN

Lead designer and Creative Direction for Higher Ground Productions new show, IMO with Michelle Obama and Craig Robinson.

Higher Ground’s podcast, IMO with Michelle Obama and Craig Robinson features the former First Lady and her older brother, Craig Robinson, giving their opinions and candid perspectives on the everyday questions shaping our lives, relationships, and the world around us. Through honesty, humor, and deep reflection, Mrs. Obama, Craig and special guests uncover the shared experiences that connect us all.

Scope:

Shaped the soul of IMO’s visual identity through bold creative direction and intentional design. Led and designed the development of key art, color palette, graphic language, typography, and website template. Crafted a cohesive visual system that translates seamlessly across digital, social, and editorial platforms—ensuring the brand’s presence feels both expressive and consistent at every touchpoint.